MEMBERSHIP MEDICINE SOLUTIONS
Primary care is under structural strain. Health systems are struggling with physician burnout, declining access, and unsustainable fee-for-service economics.
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Tributary Advisory Group (TAG) helps health systems and physician groups explore membership-based care models that complement traditional primary care. These models can improve physician sustainability, strengthen patient relationships, and create new revenue alignment without abandoning insurance-based care.
TAG provides strategic guidance to organizations considering how membership medicine may fit within their existing primary care portfolio.
About Us
Tributary Advisory Group (TAG) is a healthcare advisory firm focused on helping health systems and physician groups explore membership-based care models that complement traditional primary care. The firm was founded by Dr. James Lawlor, a board-certified internist and healthcare strategist who developed and operationalized a middle-ground membership medicine model within a large academic medical center. TAG brings practical experience and strategic insight to organizations seeking more sustainable and relationship-centered approaches to primary care.
What our clients are saying...
Lisbon, Portugal
“Working with TAG has been a game-changer for us.
Jim brings clarity, structure, and momentum to complex clinical and operational challenges. Our physicians are more engaged after his sessions, workflows are improving, and there is clear organizational buy-in. If we could hire him full-time to help scale our model globally, we would.”